development, responsive design, web design
Advertising, art direction, Environmental Graphic
responsive design, web design
art direction, mobile
There’s nothing I love more than sitting in a comfy chair on a rainy day and reading a good book. So when the opportunity arose to develop a brand strategy for a make-believe company, I naturally chose a book shop. Bookish is designed to be a book shop for the literary lover. Bookish carries special editions of beloved and renowned books, organizes bookbinding workshops, and hosts book clubs and author lectures. I wanted to make sure the branding reflected the uniqueness of the shop itself.
I was fortunate enough to see this fashion exhibition when it came through Nashville just a few years ago. It was a truly breath-taking exhibit; every piece was perfectly crafted and looked just as beautiful and stylish now as it did decades ago. Our design class was tasked with creating a brochure for a museum exhibit, so I jumped at the chance to remagine The Golden Age of Couture. The collection is on permanent display at the Victoria & Albert Museum in London, so I chose to explore it within that context. I wanted the brochure to explore some of the highlights of the exhibition, as opposed to the entire thing; I didn’t want this to be a redundant experience.
I work at a pretty sweet agency in town. I always have fun, but sometimes, they let me have extra fun and create and art direct shoots for the GS&F Facebook cover photos.
You can see a process video of the spring cover photo here.
Jasmine was a personal project I did to learn and understand responsive web design and development. I created the assets, designed the site, and coded it using an existing framework (talk about a lesson in humility and patience.) You view the live site here.
Bridgestone wanted a larger-than-life graphic promoting their new run-flat tire, Driveguard. What better place than on the elevator shaft at the Titans’ stadium? The real work in this project was in planning. How much information should be displayed? What would the crowd see while in their seats? What would drivers’ see on the road? All of this was considered while designing to ensure that this would be a successful piece of marketing for the next several years. I was the main art director and designer of this project, and worked closely with our creative director to concept and plan this huge undertaking.
While I was still in school, our web development class proposed individual design updates to the Watkins’ website. The old website was stale, difficult to navigate and use. The school ended up liking my design and another classmate’s, so we worked together to design a cohesive new website. Waktins provides a high-quality fine arts education, and we wanted the website to mirror that. You can view the finished site here.
We wanted to create a fun mobile experience for Banded customers that would be engaging and drive them to purchase. The quiz features a variety of fun questions that ultimately determine your style and suggest headbands that fall into that style. I was the main art director for this project and worked with our UI/UX director and another designer to bring this quiz to life.